JOSÉ FERNANDO BALSECA NAVARRETE
Quito, Ecuador • Short-Term Expert / Non-Key Expert • Strategic Communication, Multichannel Campaigns & Production Direction
| 1. Proposed role | Short-Term Expert / Non-Key Expert — Strategic Communication, Multichannel Campaigns, Storytelling and Audiovisual Production |
| Category | Non-Key Expert / Short-Term Expert |
| Staff of | Independent Expert / ABPPUBLICIDAD S.A.S. B.I.C. |
| 2. Family name | Balseca Navarrete |
| 3. First names | José Fernando |
| 4. Date of birth | 28 November 1983 |
| 5. Nationality | Ecuadorian |
| 6. Place of residence | Quito, Ecuador |
Master's Degree in Communication and Marketing
Universidad Internacional del Ecuador (UIDE)
Bachelor's Degree in Communication
Universidad Internacional del Ecuador (UIDE)
| Language | Reading | Speaking | Writing |
|---|---|---|---|
| Spanish | Native | Native | Native |
| English | Prof. working | Prof. working | Prof. working |
9–13. Professional Standing, Key Qualifications & Regional Scope
| 9. Other skills | Strategic communication; campaign and content planning; audiovisual production workflows; scriptwriting and storytelling; institutional coordination; field production; digital collaboration and office productivity tools. |
| 10. Present position | President / Legal Representative / General Director — ABPPUBLICIDAD S.A.S. B.I.C. |
| 11. Years within firm | 2023–present (3+ years as of September 2026) |
- 20+ years of professional experience in communication, television, audiovisual production, institutional content and project direction.
- Proven direction of strategic and multichannel communication assignments for international organisations, public institutions, private companies and national/international media.
- Experience designing and executing campaigns that combine television, radio, social media, digital content, print materials, paid digital advertising and influencer content.
- Leadership of multidisciplinary teams of approximately 5–8 professionals, including creatives, publicists, designers, institutional communicators, production crews and post-production specialists.
- Strong storytelling and impact-narrative experience, including life stories, beneficiary-centred content, territorial communication and public-interest campaigns.
- Four consecutive years (2023–2026) of recurrent professional assignments with SEPS, a national public institution; 2023–2025 assignments formally received within deadlines and without penalties; 2026 assignment ongoing.
- International development and institutional communication experience with UNDP, AXA Climate and the Ecuadorian Red Cross.
- Extensive field-production experience across Ecuador, including Coast, Highlands and Amazon regions, and work with urban, rural, institutional and community audiences.
- Direct coordination with institutional communication departments, public authorities, agencies, international organisations and private-sector clients throughout planning, validation and delivery cycles.
- Contractual and quality-management experience under Terms of Reference, approval workflows, schedules and formal delivery/acceptance procedures.
| Country / Region | Dates |
|---|---|
|
Ecuador
Nationwide & territorial assignments (public, private & international).
|
2003 – present |
|
Regional / Int.
International media & international-client assignments.
|
2018 – present |
Assignments below are listed in a structured EU expert-CV format. Contract values refer to separate assignments and are not presented as one aggregated campaign. References are included where documented; otherwise they are available upon request.
14. Relevant Professional Experience
AXA Climate (France) International Client
Director / Communication Strategist
Short-term assignment
Available upon request
- Multichannel, culturally relevant communication initiative for 2,800 small-scale rice and hard-maize producers across approx. 20 cantons in 4 provinces.
- Led strategic planning, creative concept, scripts and coordination of a 5-person production/post-production team and inter-institutional meetings.
- Deliverables: 3 promotional/explanatory videos, digital adaptations, photography/video event coverage, graphic materials, radio-interview guidelines, local-radio coordination, Facebook advertising segmented by province/canton, printed materials and final digital reporting.
RASAM Studio Beneficiary: Empresa Metropolitana de Pasajeros de Quito
Director / Strategist — Educommunication & Production
Short-term assignment
Ariel Martínez Sola
arielmsola@gmail.com • +593 99 905 0829
- Specialised subcontract for the strategic and audiovisual component of an educommunication project on the new passenger-fare collection system.
- Led an approx. 8-person interdisciplinary team (creatives, publicists, designers, institutional communicators).
- Developed strategic visual/narrative/communication proposal, objectives, scripts, storyboards and production schedule. Produced 6 educommunication videos, 6 vertical social-media adaptations, 2 TV spots, 4 radio spots and 6 influencer videos.
14. Relevant Professional Experience (continued)
DISTRIVEHIC / Corporación Maresa Mazda Ecuador
Director of Production & Advertising Content Coordination
Juan Francisco Vaca
jfvaca@corpmaresa.com.ec • +593 99 879 8451
- Directed a continuous advertising-content production service for Mazda Ecuador and coordinated a 7-person team (4 production, 2 video editors, 1 designer/post-producer).
- Coordinated client and PR-agency interfaces, production planning, filming, post-production, quality control and deliveries.
- Scope included mother-campaign content, tactical pieces, commercial hooks, video/photo production, radio spots, scripts, graphic design and horizontal/vertical adaptations, with content capture in several Ecuadorian cities.
Superintendencia de Economía Popular y Solidaria (SEPS)
Director / Communication & Audiovisual Production Consultant
Mónica Barriga / Carina Acosta
Dir. Nac. de Comunicación e Imagen Institucional
- Recurrent professional relationship over four consecutive years with a national public institution through separate communication and audiovisual production assignments.
- Conceptualisation, planning, scripts, storyboards, scouting, field production, motion graphics, 2D/3D animation, editing and multi-format adaptations for TV, online channels and social media.
- 2023 assignment explicitly included scouting/filming in Coast, Highlands and Amazon regions; products included main institutional video, shorter versions and social-media pieces.
- Assignments 2023–2025 formally received within contractual deadlines, to full satisfaction and without penalties; 2026 assignment ongoing.
14. Relevant Professional Experience (continued)
Ecuadorian Red Cross Institutional Communication Projects
Director / Audiovisual Production & Territorial Storytelling Coordinator
Available upon request
- Directed territorial video and photography projects to document programmes, beneficiaries and human stories across 8 provinces.
- Coordinated a 6-person team and maintained direct liaison with Institutional Communication for planning, fieldwork, review and validation.
- One assignment included 9 life stories, 180 photographs, 9 beneficiary portraits and 1 compilation video; additional assignment covered high-quality video, photography and content creation in 5 provinces.
Secretaría de Inclusión Social — Municipio de Quito
Director / Communication & Production Coordinator
Francis Paúl Mieles Mieles
Contract Administrator (Contact upon request)
- Directed a public-interest communication campaign to showcase social-inclusion policies, strategies and actions of the Municipality of Quito.
- Coordinated an 8-person team across pre-production, production, post-production, design and content development, with direct liaison to the institutional communication team.
- Deliverables: 5 graphic-image developments, 10 audiovisual pieces (30–60 sec) and 5 radio spots (30–60 sec).
- Contract delivered before deadline, with 0 days of delay and final acceptance to full satisfaction.
14. Relevant Experience (cont.) & Additional Professional Career
United Nations Development Programme (UNDP) — Ecuador
Production Coordinator / Producer / Director / Editor / Scriptwriter
Communication and audiovisual assignments linked to Programa INTEGRA, municipal-capacity strengthening, Financing the SDGs, chronic child malnutrition and institutional production.
Coordinated a 6-person multidisciplinary team and direct liaison with UNDP Communication for planning, validation and delivery. Services included audiovisual production/post-production, graphic design, animated videos, streaming, photography and event coverage.
UNDP certificates confirm professional compliance and delivery to full satisfaction; registered UNDP vendor.
CONQUITO — Corporación de Promoción Económica
Producer / Director / Editor / Scriptwriter — Production Coordination
Production and editing of audiovisual content for CONQUITO projects related to economic and productive development.
Coordinated a 6-person technical team; performed production, directing, editing and scriptwriting functions and liaised with institutional communication.
Institutional certificate confirms professional compliance and final delivery to full satisfaction.
| Dates | Entity & Location | Position | Description |
|---|---|---|---|
| 2023 – present | ABPPUBLICIDAD S.A.S. B.I.C. Quito, Ecuador | President / Legal Representative / General Director | Strategic and operational direction of institutional communication, campaigns, content and audiovisual projects; multidisciplinary team management; client/stakeholder relations; quality and contractual delivery oversight. |
| 2015 – 2023 | Independent consulting / production Ecuador | Communication Consultant / Director-Producer | Developed institutional and audiovisual communication assignments for public entities, private brands and development organisations; conceptualisation, production, scriptwriting and team coordination. |
Broadcast Television Heritage & Professional Standing
| Dates | Company & Context | Position | Scope & Operational Experience |
|---|---|---|---|
| 2018 – 2022 | teleSUR International news environment | Broadcast Director / News Producer | Editorial direction and production of international news content; coordination of agendas, editorial and operational teams; quality control and narrative coherence for international audiences. |
| 2016 – 2017 | Gamavisión Ecuador | Reporter | Journalistic reporting, interviews, public-interest coverage and audiovisual news production for national television; field production and narrative development. |
| 2003 – 2015 | TC Televisión Ecuador | TV Producer / Field Producer | Television production, field shoots and outside broadcasts, logistics and coordination of technical/operational teams for national-audience programming and reports. |
- 20+ Years Comprehensive Trajectory: Solid experience spanning broadcast television, strategic multichannel campaigns, institutional communication, and high-impact audiovisual direction.
- Multidisciplinary Team Leadership: Proven track record directing creative, journalistic, design, and technical field production crews (5–8 professionals) under tight deadlines.
- Contractual & Quality Assurance: 100% compliance record with formal Terms of Reference, multi-stakeholder validation cycles, and on-time final deliveries without penalties.
- Territorial & High-Level Liaison: Extensive experience coordinating directly with public authorities, international cooperation agencies, and diverse community stakeholders nationwide.
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